Client Overview

Cognism, a global leader in sales intelligence and data-driven solutions, empowers businesses to drive growth through innovative lead generation and prospecting tools. With a fast-growing team spread across multiple regions, Cognism required a unified communication and collaboration platform to improve operational efficiency and support seamless teamwork.

Challenges Identified

Cognism faced several challenges that hindered effective communication and collaboration:

1. Disconnected Communication Tools: Teams were relying on fragmented tools like emails and third-party chat applications, causing delays and inefficiencies.
2. Lack of Real-Time Collaboration: Remote teams struggled to collaborate on key documents and projects, leading to version control issues.
3. Difficulty in Knowledge Sharing: Without a centralized platform, it was challenging to maintain and share internal knowledge and updates.
4. Scalability Issues: As Cognism rapidly expanded, their existing tools couldn’t support their growing team and evolving business needs.
5. Onboarding Challenges: New hires found it difficult to integrate into the organization due to scattered resources and inefficient workflows.

Empathy Technologies’ Solution

Empathy Technologies partnered with Cognism to implement a customized Microsoft Teams solution, transforming their communication and collaboration workflows.

Key Features Delivered

1. Unified Communication Platform
   • Centralized all internal communications within Microsoft Teams, replacing multiple scattered tools.
   • Integrated voice, video, and chat features, enabling seamless communication across all departments and time zones.
2. Real-Time Collaboration Tools
   • Configured Microsoft Teams for file sharing and co-authoring, ensuring teams could work together on documents in real-time without version conflicts.
   • Integrated Teams with SharePoint to create shared workspaces for projects and departments.
3. Custom Team Channels
   • Designed and organized specific channels for sales, marketing, operations, and management teams, ensuring targeted communication and better resource organization.
   • Added permissions to maintain confidentiality for sensitive channels (e.g., leadership discussions).
4. Knowledge Management Hub
   • Integrated Microsoft Teams with a centralized SharePoint intranet to store and share company policies, training materials, and important updates.
   • Introduced a “Company-Wide Announcements” channel to share critical updates.
5. Workflow Automation with Power Automate
   • Automated routine workflows, such as meeting scheduling, task assignments, and project updates, directly within Teams.
   • Enabled notification systems for reminders, deadlines, and task completions.
6. Scalable Solution with Training
   • Built a scalable Teams structure that could grow with Cognism’s expanding workforce.
   • Provided tailored training sessions to ensure smooth adoption and full utilization of Microsoft Teams features.

Results Achieved

1. 30% Increase in Team Productivity
   • Unified communication and real-time collaboration significantly reduced delays and improved task completion rates.
2. Enhanced Cross-Department Collaboration
   • Teams worked together more effectively, resulting in faster decision-making and project execution.
3. Reduced Onboarding Time by 40%
   • Centralized resources and automated workflows streamlined the onboarding process, helping new hires integrate quickly.
4. Improved Scalability
   • The custom Microsoft Teams setup effortlessly accommodated Cognism’s growing team, supporting over 50+ new employees across regions within six months.

5. Cost Savings
   • Consolidating multiple tools into Microsoft Teams reduced software licensing costs by 25%.
6. Stronger Team Engagement
   • With interactive channels and better knowledge-sharing systems, employee engagement levels improved, reflected in internal surveys.

Why Cognism Chose Empathy Technologies

• Expertise in Microsoft Teams Integration: Proven experience in customizing Microsoft Teams for diverse business needs.
• Focus on Scalability: Delivered a future-ready solution that could grow alongside Cognism.
• End-to-End Support: Provided training, onboarding assistance, and continuous technical support.
• Results-Driven Approach: Emphasis on measurable outcomes to ensure ROI for the client.

Client Feedback

“Working with Empathy Technologies has been a game-changer for us. The Microsoft Teams integration has transformed how we communicate and collaborate globally. From automating workflows to improving cross-department efficiency, they delivered above and beyond our expectations.”
— James Knight, COO, Cognism